Everything
a law firm runs on,
except the law.
Torq is an AI operating layer for the business of law. Seven closed-loop Cores run marketing, intake, client experience, intelligence, accountability, finance, and talent, so the people who own the firm can practice law instead of running software.
Seven Cores.
One operating layer.
A Core is a closed-loop engine that runs one function of the firm end to end. It is defined by an outcome, never by a technology, and every one of them reports up to Intelligence. Torq never touches legal judgment or case execution. That stays the lawyer's work.
Marketing
Owns demand, and the spend that creates it.
Writes ads, landing pages, and video from the language real clients use on real calls, then bids against signed cases instead of clicks.
Intake/Sales
Owns capture, qualify, and convert.
Coaches human closers live, mid-call, and grades every call against what actually converted. AI covers the gaps a person can't: after hours, overflow, and speed to lead. Humans close.
Client Experience
Owns everything a signed client sees and feels.
Proactive milestone updates driven from live case state, a living case page with status, documents, e-sign, and payment, and sentiment that flags a souring client before they leave.
Intelligence
Owns the truth, and only the truth.
Every number comes from the actual calls, texts, and outcomes Torq owns end to end, not from ad pixels or CRM guesses. It measures and hands signals down. It never acts.
Accountability
Owns hitting the number.
Takes the target from Intelligence and closes the gap week over week. Runs the firm's EOS cadence natively, with the scorecard filled from live data instead of typed in by hand.
Finance
Owns the money.
Continuously reconciled books, trust accounting, payments and plans on channels the firm owns, and true profit per matter.
Talent
Owns getting and keeping the right people.
Defines what great looks like from real performance across all seven Cores, then recruits, develops, and retains against that profile.
Built by operators.
Not vendors.
Torq is built and run by law firm owners alongside a founding engineer with a track record of production systems across many industries. Torq is a product rather than billable hours, and it's shaped by how these firms actually operate.
The marketing that fills our own pipeline, the intake that converts our own leads, and the numbers we read to run our own firms are what Torq is built from. We're building the product we wished existed, on the firms we already run.
The product comes from the firms we run.
Three phases.
One product, stood up right.
Discovery
We map the systems a firm already runs (CRM, ad accounts, call tracking, workflows) and how the firm actually operates. Onboarding is scoped from what's there, not a templated build.
Implementation
We stand Torq up on the firm's real data and connect its systems, white-glove, in weeks rather than quarters. We do the setup so the firm doesn't have to.
Operation
The firm runs its business on Torq. AI-assisted workflows draft the work; the firm reviews and approves. We keep it tuned as the firm grows.
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intelligence report.
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